White Papers

About White Papers

The Development ProcessA white paper is a 2-to-20 page persuasive document that details an experience, analysis, or result that you’ve created. Often, White Papers are used to explain (and sell) products and technologies between businesses (B2B). Typically, they serve to help users understand an issue, solve a problem, or make decisions. They provide facts , not opinions, and are educational (not a sales pitch). Unlike brochures, White Papers use iron-clad logic, clear facts and statistics, quotes from industry leaders, and simple understandable English. They are typically much more substantial and informative than a sales brochure. The audience can range from technical personnel, to investors, vendors, and potential customers.

White papers are often used as sales and marketing material, and are often released after a new product or service is on the market. Typically, a problem is presented, followed by a solution using the new product or service. White paper use facts, figures, and graphs to make a case for the new product or service.

How to Use White Papers

Corporations typically use White Papers to provide background, close sales, generate leads, or demonstrate leadership in a field. All White Papers show a means for solving Business Problems.

Closing Sales: White Papers written for closing sales tend to be more technical and detail-oriented, since at this point, their audience will be implementing this business solution. These papers also provide solutions to business problems, but provide much more technical information.

Generating Leads: White Papers are an effective tool for generating leads, since decision makers reference White Papers during their research and problem solving endeavors. This type of White Paper provides solutions to business problems without delving deeply into technical issues.

Demonstrating Leadership: White Papers of a theoretical nature, or those discussing the future of technologies or industries are typically used to convince customers or other business about the depth-of-knowledge, and future-planning capacities of the organization.

Planning White Papers

Our analysis and development process for generating White Papers typically integrates the following major aspects:


  1. Analyze the audience, their level of understanding, and their requirements.
  2. Develop an outline so that the white paper provides a solution to a stated problem.
  3. Format and presentation should be professional and inviting. It is important to create an appealing template and layout.
  4. Solve a problem rather than si
    mply explaining features.

Designing White Papers

The writing style of a White Paper is a cross between a magazine and a brochure. When designing the layout and structure of a White Paper, you should keep the following recommendations in mind to increase its usability and effectiveness.

  • Apply a less formal writing style to increase readability and understanding.
  • Use diagrams carefully, ensuring they are of similar quality and consistency.
  • Avoid market-speak and do not fabricate new terms.
  • Provide real supporting evidence, such as the results of a market survey.
  • Have a clear concise introduction.
  • Keep the white paper short and concise.

Our Experience with White Papers

Our writers are expert at collecting and presenting information for technical white papers. We carefully balance technical content against the understandability and usability of the document to ensure that we address the broadest range of audience.